![]() ![]() Also with us is Fernanda Hoefel, a partner based on São Paulo as well. Tracy is a native Australian but has lived in Brazil since 2004, and she leads our Consumer Packaged Goods and Retail Practices in Central and South America. First, we have Tracy Francis, a senior partner based in the São Paulo office. The characteristics and preferences of Gen Z are of broad interest to the business world, and indeed, one of the most viewed articles on over the past two years, with more than 1.5 million views, is “ ‘True Gen’: Generation Z and its implications for companies.” The two authors of that article are here with us today. Who are Gen Zers? Well, they are today’s teenagers and people in their early 20s, and they’re widely forecast to soon become the largest age group globally. Specifically, we’ll be talking about research on Generation Z, which has been called the first generation of true digital natives. Monica Toriello: Hello, or maybe I should say “Olà!” this time, since in this episode we’ll be talking about research that McKinsey did in Latin America. Gen Z and the Latin American consumer today ![]()
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